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Objectives, audiences, demand, existing content and technical constraints.
The Arrayán method
Fifteen days does not mean rushed work. It means focus, parallel progress and a feedback loop without unnecessary layers.
Start a projectObjectives, audiences, demand, existing content and technical constraints.
Architecture, wireframes and visual direction are validated with real content.
Components, templates, CMS and motion grow on the approved foundation.
Content, metadata, performance, accessibility, analytics and QA.
Deployment, checks, documentation and editorial training.