A list of features
Modules, screenshots and internal language without a clear priority.
Websites, SEO and AI visibility
Your website should explainwhy choose you.
We design web systems that connect brand, demand and discovery across search and AI. First production release in 15 days.
Technical SEOGEO + AI SearchEnd-to-end design and development
Strategy + execution
Turn complexity into an easy decision.
A clear proposition, concrete evidence and a next step nobody can miss.
See the approachMore clarityLess sales friction
Built to move
The first ten-second test
See the website through the eyes of someone who does not know you yet.
A conceptual session that scans the four signals a buyer needs before deciding to keep exploring.
Active question · 01
What do you do?
A direct proposition without empty language.
Signal foundClarityVisible proposition
Decision in real time
The website changes with what the buyer needs to prove.
Adding sections is not enough. Every layer should answer a doubt and move the decision forward.
arrayan.studio / messageLIVE
Message
Understand what we do and for whom.
A direct proposition connects service, audience and outcome before asking for attention.
PropositionAudienceOutcome
to get oriented03 s
From before to after
It is not a prettier website. It is a company that is easier to evaluate.
Conceptual scenarios that demonstrate the transformation; they are not results attributed to clients.
Problems, use cases and integrations
Every capability appears inside a decision the buyer recognizes.
What changesIntent architectureUse casesTechnical proof
What a new website includes
One team. One system. No disconnected parts.
Every discipline activates the next. Explore how a commercial idea becomes an experience built to grow.
Strategy and content
Define what each audience must understand and how it connects to a decision.
- Discovery
- Value proposition
- Architecture
- UX copy
01Audience02Message03Architecture
Transparent scope
Before we start, you know what is included, what is not and what we need from your team.
The proposal defines pages, functionality, content, owners and timeline. No hidden extras and no website permanently tied to us.
See how we price projectsVisible sprint
Fifteen days of decisions on screen—not fifteen days of silence.
Active output
Decision map
Business, audiences, offer and commercial objective.
AudiencesProblemsObjectives
Deliverable preview
Understand
Decision map
SYSTEM / 01What stays in your hands
Fast for customers. Operable for your team.
Connected ecosystem
A website ready to work with search, AI and data.
We connect the tools each project actually needs—from generative visibility to measurement—without turning the website into a pile of scripts.
AI discovery · 01
ChatGPT
Citable, structured brand information.
AI discovery · 02Gemini
Content that is easier to understand and verify.
AI discovery · 03Perplexity
Clear entities, sources and evidence.
Measurement · 04Google Analytics
Events and business goals with context.
Measurement · 05Tag Manager
A controlled layer for tags and integrations.
Search health · 06Search Console
Indexing, queries and technical signals.
Product names and marks belong to their respective owners. Their presence indicates potential compatibility—not sponsorship or endorsement.
Connected growth system
From a search to an opportunity, without losing context along the way.
The website connects discovery, understanding, trust and conversion. Every layer leaves a useful signal for the next.
SEO + GEO
Show up where research begins.
Service, industry and location pages with technical architecture, clear entities and answers search and AI systems can retrieve.
- Technical SEO
- AI Search
- Intent-led landing pages
Buenos Aires · ArgentinaWho is behind Arrayán
Strategy, design and technology with one accountable lead.
I am Mauricio Potes, a digital marketing specialist focused on growth, technical SEO, GEO, applied AI and cybersecurity. I combine business context, content and development so a website can be understood, found and chosen.
100Kfollowers built in 3 months2M+views on high-performing contentB2Btechnology and cybersecurity
Editorial CMS in action
From an idea to a published insight.
Your team writes, previews and publishes without touching code. Structure, SEO and design are already handled.
GEO in a conversation
When someone asks, your brand should be able to become part of the answer.
Clear, verifiable and well-connected information helps generative engines understand a company and use it as a source.
Conceptual simulation. GEO improves the conditions for understanding and citation; it cannot guarantee a mention.Ideas for better decisions
A library for building a website that works harder.
Insight · 8 min
What is GEO?
How generative engine optimization changes the way brands structure factual, citable information.
Read insightInsight · 8 minSEO vs GEO
Where traditional search optimization and generative visibility overlap.
Read insightInsight · 8 minHow to improve Core Web Vitals
A practical way to prioritize LCP, INP and CLS using field and laboratory evidence.
Read insightInsight · 8 minWordPress vs custom development
A fair comparison across speed, maintenance, editorial work and technical control.
Read insightInsight · 8 minWhat is a headless website?
A plain-language explanation of separating content management from presentation.
Read insightInsight · 8 minHow much does a website cost in Argentina?
How scope, content, design, technology and integrations shape a realistic budget.
Read insightBefore we start
No fine print.
Does every project take 15 days?+
A first production release can launch in 15 days when scope, materials and feedback owners are clear.
Do we have to write all the content?+
Not necessarily. We can work from existing materials, interviews and short workshops to build the message.
Can our team edit the website?+
Yes. We create safe content models and blocks so the team can operate without a support request for every change.
Do you work outside Argentina?+
Yes. We work with teams across Latin America and global markets, including bilingual architecture and localized SEO where needed.
Can you connect our existing tools?+
Yes. During scoping we define what needs to connect: analytics, CRM, automations, forms and specialized platforms.
The next version of your company