Field notes

Practical thinking for faster, more findable websites.

Guides on web design, development, performance, technical SEO, GEO and conversion.

What is GEO?

How generative engine optimization changes the way brands structure factual, citable information.

Where traditional search optimization and generative visibility overlap.

A practical way to prioritize LCP, INP and CLS using field and laboratory evidence.

A fair comparison across speed, maintenance, editorial work and technical control.

A plain-language explanation of separating content management from presentation.

How scope, content, design, technology and integrations shape a realistic budget.

From search demand to crawlable, navigable information architecture.

Content, evidence and architecture for search experiences that answer before they link.